تأثير تكنولوجيا المعلومات على استراتيجيات التسعير في المؤسسات الصغيرة والمتوسطة دراسة حالة: وكالة السياحة والسفر (تيمقاد للسفر) ـ باتنة

موسى, بن البار (2009) تأثير تكنولوجيا المعلومات على استراتيجيات التسعير في المؤسسات الصغيرة والمتوسطة دراسة حالة: وكالة السياحة والسفر (تيمقاد للسفر) ـ باتنة. Masters thesis, Université Mohamed Khider - Biskra.

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Abstract

The success of small and medium enterprises in Algeria, depends on their adaptation to information technology through its means and methods of communication. In these circumstances it is necessary to sell products and services through Internet and to be interested in various aspects of marketing, wich leads to the emergence of electronic pricing. For this, we take as an object of study in this research: strategies of the traditional pricing in the physical environment and the different applications of tools and methods of information technology in small and medium enterprises, moreover, the strategic role of information technology in pricing and its determinants and strategies for electronic pricing.

Item Type: Thesis (Masters)
Uncontrolled Keywords: The price, Strategies of pricing. Electronic Pricing, Information technology )IT(, SME.
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: Faculté des Sciences Economiques et Commerciales et des Sciences de Gestion > Département des sciences de gestion
Depositing User: Admin02 TMLBiskra
Date Deposited: 08 Nov 2014 00:16
Last Modified: 08 Nov 2014 00:16
URI: http://thesis.univ-biskra.dz/id/eprint/643

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