الخطاب الثقافي الرقمي واليات تشكيل صورة الواقع الاجتماعي-مقاربة تحليلية سوسيونقدية لعينة من صناع محتوى التيك توك في الجزائر ومحتوياتهم-

بن ريالة, سارة (2024) الخطاب الثقافي الرقمي واليات تشكيل صورة الواقع الاجتماعي-مقاربة تحليلية سوسيونقدية لعينة من صناع محتوى التيك توك في الجزائر ومحتوياتهم-. Doctoral thesis, Université Mohamed Khider Biskra.

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Abstract

Our study stems from the problem of research in the reality of discursive practices in the field of culture and folk arts and the transformation of the discursive formations of active subjects innetworks in their relationship to the formation and construction of our social worlds. Based on the focus on the ability of its rhetorical symbolic system to direct our perception of things and phenomena, we aim in this study to investigate the phenomenology of social construction (understanding) of the reality of the audience of users of the social media Tiktok. This fact is achieved by explaining the modalities and ways in which the productive discourse works as a cultural industry to bring about social and cultural change. Accordingly, we relied methodologically on a number of analytical mechanisms to include both sides of the main equation of the subject (content, content makers) beginning with the approach adopted in studying and analysing discursive practices (video clips) produced through the same medium, represented by the “Critical Discourse Analysis Approach” (CDA). Indeed, we tried to approach the audience of this mediator (content makers), so that we present a descriptive ethnographic approach to the virtual group of Algerian content makers according to the ethno-analysis methodology. The later is a recent approach to media audience studies in order to provide a detailed and accurate report on the virtual culture of the group under examination. Moreover, we used the complementary and auxiliary procedure by adopting " The case study approach "as an in-depth and direct field (monographic) approach, to explain the mechanisms of the occurrence of social learning in its cognitive and behavioural aspects of the individual being examined. The study concludes with a number of very important results, the most important of which, is the role of the active self in the network (the content maker) in causing a number of psychological and social effects on the audience under study. Indeed, this is obvious in the various social interactive situations that occur at the level of the application of the video industry, Tiktok. Accordingly, we have also studied what results from the occurrence of social learning processes by observing and imitating what we can call the mechanisms of mental programming and behavioural modelling for the audience of users of this medium. Finally, we can say that the digital industries of content as discursive practices have social actors, who exercise their rhetorical power and symbolic violence embedded within the employed linguistic positions in making and producing their digital cultural discourses via the social media Tiktok.

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